Kobo launches self-publishing portal

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Kobo Inc. has introduced a new self-publishing portal for independent authors and publishers.

Unveiled at Book Expo America in New York today, Kobo Writing Life is designed to help writers become the best authors and publishers possible, the company said in a release. The platform is touted as quick and easy-to-use, with features that provide key reader insights and marketing tools to engage with fans on a global scale.

Currently in the beta stage, the portal uses industry standard ePub files, allowing authors to offer their self-published titles for computer, smart phone or whichever e-reader the reader may choose.

The company said authors will be able to use the self-service e-publishing portal at no cost, and will have control over all aspects of publishing, including price setting, advertising and marketing. Royalties are said to be 10 per cent higher than comparable self-publishing platforms.

“When we started working on Kobo Writing Life, the first thing we did was ask authors what they felt was most important in a self-publishing platform,” said Michael Tamblyn, EVP Content & Merchandising, Kobo. “They were incredibly clear: openness, control, great royalties, incredible reporting and global reach. It should be powerful but drop-dead simple. And there should be people running it who care about writers — not like dropping your treasured manuscript into a machine. We can’t wait to see what authors will do with this.”

Kobo Writing Life is being tested by 50 authors in its beta program. It will be available in English at the end of June for the more than 1,600 authors already signed up. Additional languages and country-specific support will be added in the coming year.

Writers who are interested in signing up for Kobo Writing Life are invited to visit www.kobo.com/writinglife.

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